What this service entails
Decide what to say before how it looks
I run stakeholder interviews, audience research and competitor teardowns, then turn the findings into a positioning statement, voice and visual identity you can use for years.
What's included
- Discovery workshop plus audience and competitor research summaries.
- Positioning statement, messaging pillars and tone-of-voice guide.
- Logo suite, colour palette, typography and usage rules.
- Brand guidelines document your whole team can follow.
- Launch assets: social profiles, email header and one-page stationery set.
How we work
1. Research. Interviews and audits surface what makes you different. 2. Position. We agree on the story in words before any visuals. 3. Identity. Logo and system designed in rounds with real-world mockups. 4. Guidelines. Everything is documented so the brand survives contact with other designers.
Questions
We already have a logo — can you refresh it?+
Yes. Most branding projects are evolutions, not revolutions: I keep the equity you've built and fix what's dated or inconsistent.
Do you handle naming?+
I do — including domain and trademark screening shortlists, so the name you fall in love with is one you can actually own.
What do we get at the end?+
Source files, exported assets in every format, the guidelines PDF, and a shared folder your future designers and printers can use without asking questions.
Related services
Roll the new brand out with websites & platforms or explore directions first through a design concept sprint.
Give your brand a backbone
Book a consultation and we'll map the fastest route to a brand that holds.
Book a consultation