Notely

Stationery storefront with subscriptions — a warm little shop for paper lovers, from browse to doorstep.

Laptop on a tidy desk beside notebooks and pens

Notely's shopfront: collections, bestsellers and the subscription box front and centre.

ClientNotely Goods

ScopeWeb, online

Timeline5 weeks

Overview

Notely sells notebooks, pens and desk goods, plus a monthly subscription box. They were running on a generic template that buried the subscription — their best product. I designed a storefront around repeat buying: subscriptions first, gifts second, and a checkout that takes under a minute.

The challenge

Stationery is tactile; a screen is not. Product photos varied wildly, the subscription was explained in a wall of text, and gift buyers — a huge segment — had no guided path. The shop needed to feel like browsing a beautiful shelf while doing the hard selling quietly in the background.

Approach

Subscription page rebuilt as a three-step chooser: box, frequency, gift options.
Photography direction and image templates so every product looks shelf-ready.
Gift finder quiz routing buyers to curated sets instead of the full catalogue.
One-page checkout with address autocomplete and order tracking.

Gallery

Planning the subscription box range with colour swatches

Subscription tiers planned around real buying habits, not guesses.

Checkout and order screens reviewed on a clean desk setup

Checkout testing: gift orders completed in under a minute.

Outcome

Subscriptions became the hero product they deserved to be, gift revenue picked up ahead of the holidays, and the owners now photograph new stock with the template set in minutes instead of hiring a shoot each time.

Related work

See also Deduma and Teamflow, or the services behind it: websites & platforms and strategy & branding.

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